Why Do I Still Blog?

blogging in 2018 atelier of style

Blogging is so like, 5 years ago‘. The topic of blogging seems to be a hot topic of debate these days, a statement which in itself, is rather ironic considering that the fact we are STILL discussing blogs surely means that they are, still important and worth talking about. So here am I, giving my two cents on a platform that I have used and loved for many years now.

I’ve heard people exclaim ‘podcasts are the new blogs‘ or ‘youtube is the new blogging‘ and any other new platform that comes along will also surely be proclaimed as, the new blog. I can’t deny, I don’t seem to read blogs as much as I used to. Or actually, is it just that the girls whose blogs I used to religiously read barely post anymore?

I can’t deny, I listen to podcasts weekly, watch Youtube daily and browse Instagram on the hourly. If these are the platforms that I’m most active on, then I should probably be trying to focus my efforts here instead of my blog. If you want to succeed, then diversifying yourself and your brand across different platforms is vital for long-term success and growth. It also means that should one platform die or make some big adjustments to its service that negatively affects your business, you still have your following elsewhere.

But I just LOVE my little corner of the internet, somewhere that’s all my own. And I think that’s the main winner here, this space is all. my. own. No algorithm or huge network company can touch it or change it without my permission. There will be no banner ads ruining your experience on my site and I get to decide exactly how all of it looks – with a little help of HTML and CSS.

Having, producing and running a blog is a lot of hard work. There’s a lot of work that goes in a 600-word post that involves planning, shooting, editing, writing, which all in all takes way over a day compared to quick snap on Instagram (although I’m not denying that this is hard work too!).

When I first got into the world of fashion blogging, I was a die-hard fan of Kristina Bazan at Kayture. Despite the fact that she now posts every once in a blue moon and is focused on her music career, I still am her number one fan.

I get that thrill of excitement every time she posts and will instantly drop everything to click on her post. I love stepping into her world. Her imagery is so inspiring and her endless pages of written thought really connected me to her as a person, she truly is the person that made me dream about following my own passions in a similar direction. I still pour through her archives when I’m in need of some inspiration and get so excited on the rare occasion that she puts a post up. I can’t say that I get that feeling from a lot of other people and I hope that one day, Atelier of Style will be that place for some of you too.

Also, having graduated from a Fashion Journalism degree and written for a few publications, I love writing and could never give that up to just focus on, say, Instagram. I also love the process of putting together a blog post, despite how long it takes. Because I want to create high quality and editorial images, I feel like it’s such a waste to just post them on Instagram – the resolution is lower, image quality isn’t as sharp and I like the idea of a set of complimentary images, rather than just one.

A lot of some of my favorite people who I discovered through blogging have also stopped posting as much, such as Nicole Warne of Gary Pepper Girl and Margaret Zhang who was formerly Shine By Three. I never read blogs that only post pictures as I like a bit of personal narrative weaved into the text too rather than purely just shopping posts.

So regardless of whether blogging is ‘dying’ (which fyi, it’s not) and if a new hot chick enters the scene, I will still be here. Writing, and producing content for this blog for as long as I can, watching it blossom into an online community and a place of escape, dreams and opportunity. At least, that’s the vision.

There’s SO much I could say on this subject, so I’d love to know which blogs you currently read and if there’s anyone whose blog you miss reading!?

If you love reading my blog, please say hi in the comments below or over on Instagram! I put so much effort and time into my blog that sometimes it feels like I’m writing to no-one, so please do say hi 🙂 Let me know what content you love reading and what you’d like to see more of!


Dress: Urban Outfitters
Bag: Rebecca Minkoff (similar here)
Shoes: Topshop
Sunglasses: Ray-Ban
Watch: Michael Kors
Necklace + Earrings: Topshop


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